Amazon Secures Global Streaming Rights for Emmys
Amazon Prime Video will start streaming the Emmys globally from 2027, marking a shift from traditional broadcast.
Amazon Prime Video to Stream Emmys Globally
Starting in 2027, Amazon Prime Video will exclusively stream the Emmy Awards worldwide, replacing the long-standing tradition of the Emmys airing on major US television networks like ABC, CBS, Fox, and NBC. This will allow viewers to access the event for free, even without a Prime account, anywhere around the globe. The transition marks a significant shift for the prestigious awards, which have historically been a staple of conventional television since 1955.
The digital transformation of the Emmys reflects broader industry trends as major events migrate to online platforms to keep up with changing viewing habits. This shift aligns with movements seen in other ceremonies, such as the Oscars, set to move to YouTube in 2029. The shift from traditional broadcast to streaming recognizes the dominance of digital platforms in driving industry trends. As Cris Abrego, Television Academy chair, emphasized, this deal gives the Emmys “unprecedented global reach,” showcasing television’s global nature.
Impact of This Strategic Shift
The acquisition represents Amazon’s first major entertainment broadcasting commitment, expanding its live streaming portfolio, which already includes high-profile sports events like the NFL’s Thursday Night Football and NBA. The agreement is strategic for Amazon, as it leverages its platform to offer free live broadcasts as a way to draw in sizeable global audiences. The free streaming model suggests Amazon is targeting significant advertising opportunities through this landmark deal.
Mike Hopkins, who leads Prime Video and Amazon MGM Studios, expressed excitement about becoming the “global home” for the ceremony, highlighting the opportunity to bring prime entertainment to a vast audience. The transition from traditional networks to streaming services underscores the evolution of media consumption, moving in tandem with technological advancements and global viewing trends.
This milestone highlights Amazon’s increasing influence in live broadcasting, setting it alongside platforms like YouTube, which also aims to capture global viewers through high-profile events. The announcement shows a commitment from Amazon to integrate event broadcasting into its growing ecosystem, driven largely by a rise in demand for digital consumption of content.
Photo by Sebastian Herrmann on Unsplash
